Privacy Policy
PRIVACY NOTICE
(Last updated March 2024)
Click here for Chinese version – 点击查看中文版
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Who are we? | We are Matchingham Games Limited, a company incorporated and registered in England and Wales with registered address at Rutland House, 23-25 Friar Lane, Leicester, LE1 5QQ, and registered number 12452205 (“Matchingham Games”, “we” or “us”), and we are a technology company that develops, designs and publishes mobile games. Where we decide the means or purpose of processing your personal data, we are the “controller." |
What’s this notice about? | If you are below the age of 18 years, we recommend that you refer to our Children’s Privacy Notice, which you can access here. This notice explains how we process personal data, as a controller, relating to:
Together the Website Users and Mobile App Users shall be the “Users” (and “you” and “your” shall refer to any User). We update this notice from time to time, so Users should check back in on a regular basis. Please note that other websites or services mentioned on the Website or our Apps are not operated by us, and you should refer to the privacy notices on those websites to understand how they process personal data. |
What are your rights? | Users have the following rights, although these rights may be limited in some circumstances:
California Residents: In addition to the rights mentioned above, you have the right to know whether your personal information (or personal data) is sold or shared and the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes. We do not sell your personal information; however, we permit specific third-party advertising partners to collect information about our users through our games for various purposes primarily to serve more relevant ads and to detect and report fraud. If this practice might be construed as a "sale" under the CCPA, you can submit a request to opt-out to the email address below by providing your primary residence, full name, email, device ID, valid California residence address and other details about your request or by using "do not sell my information" page. We may verify your request by asking for certain information such as your device ID and/or User ID. If we rely on consent to process personal data, or send direct marketing, you can withdraw consent by email to the email address below. |
How do you contact us? | If you have any questions concerning this notice, including how you can exercise your rights, please contact us at: info@matchingham.gs If we can’t resolve your issue, you can also get in touch with the Information Commissioner’s Office: https://ico.org.uk/concerns |
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MARKETING PURPOSE: We process certain information relating to the device on which Mobile App Users are accessing our Apps to send Mobile App Users marketing notifications and serve personalised in-app advertisements. CATEGORIES OF PERSONAL DATA: Mobile App Users’ IDFA (identifier for advertisers) and/or AAID (advertising-related identifying data). HOW WE USE IT: We process some of this personal data if you have given your consent, and some of this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Apps and related services; and (ii) further our commercial interests. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this personal data directly from Mobile App Users. And we share this personal data with: digital marketing platforms, ad mediation and app monetisation service providers, mobile app development platforms, analytics service providers and content development platforms |
ANALYTICS PURPOSE: We process certain information relating to the device on which Mobile App Users are accessing our Apps to: (i) identify Mobile App Users; (ii) improve, test and monitor the quality and delivery of our Apps; (iii) identify and correct any problems in our Apps (such as bugs or problems preventing in-Game progression); and (iv) perform essential business operations CATEGORIES OF PERSONAL DATA: Each Mobile App User’s device’s operating system, resolution settings, language settings, time zone settings and IP address; as well as the version of the App downloaded to each Mobile App User’s device. HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Apps and related services; (ii) further our commercial interests; and (iii) understand how Mobile App Users use our Apps. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Mobile App Users. And we share this personal data with: mobile app development platforms and content development platforms. |
GAMEPLAY PURPOSE: We process certain information about Mobile App Users in order to: (i) allow Mobile App Users to use our Apps (including certain functionalities on our Apps); and (ii) understand how Mobile App Users use our Apps. CATEGORIES OF PERSONAL DATA: In-app purchase history, subscription data, player progress, IP-based location, Apple ID, Facebook ID and Facebook name. In certain apps, we process information relating to Mobile App Users’ gender, age range, goal for how long they intend to use this App each day (i.e. the “daily goal”), main motivation or aim for using this App (i.e. the “primary goal”) and the area in which the Mobile App User wishes to improve on by using this App (i.e. the “improvement area”), so that we can customise Mobile App Users’ use of this App and optimize our marketing campaigns. Also, in certain Apps, we process Mobile App Users’ usernames and player progress (i.e. the level that they have reached on the relevant App) so that we can maintain a leader-board for each App. HOW WE USE IT: We process some of this personal data if you have given your consent, and some of this personal data on the basis of our legitimate interests, being to: (i) improve the delivery of our Apps; (ii) promote the success of our business; and (iii) improve the Mobile App Users’ user experience when using this App. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Mobile App Users. And we share this personal data with: Apple Inc., Meta Platforms (Facebook), Google LLC and content development platforms. |
ENQUIRIES PURPOSE: We process certain information about Website Users in order to: (i) review and respond to their enquiries, complaints or questions about our Apps, Website or related services; (ii) provide quality customer care; and (iii) improve, test and monitor the quality and delivery of our Apps. CATEGORIES OF PERSONAL DATA: Name, contact information (such as email address or telephone number) and any other information that Mobile App Users submit as part of their enquiries, complaints or questions. HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) understand how Website Users use our Apps, Website or related services; and (ii) promote the success of our business. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties. |
APP SUBMISSIONS PURPOSE: We process certain information about Website Users in order to assess the Website User’s app submission with a view to publishing it. CATEGORIES OF PERSONAL DATA: App information (including title, gameplay video link, App Store or Google Play Store link, information on what the app is made with and any additional information shared regarding the app), contact details (name, email address, location), website or portfolio link, team size and number of games published with a publisher. HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business; and (ii) further our, and the Website User’s, commercial interests. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties. |
JOB APPLICATIONS PURPOSE: We process certain information about Website Users in order to assess whether they are suitable for a role at Matchingham Games, including to consider your skills and qualifications, when they submit a job application on our Website. We’ll also communicate with you about the role and the recruitment process and keep appropriate records of the process. CATEGORIES OF PERSONAL DATA: First name and last name, email address, phone number, resumé/CV, LinkedIn profile URL, personal website URL and your message submitted as part of your application. HOW WE USE IT: We process this personal data to pursue our legitimate interests, being to: (i) hire suitably qualified individuals; and (ii) operate our business and promote its success. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties. |
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Data retention | We hold personal data for as long as necessary bearing in mind the purpose for which it was collected. At the end of the retention period, we assess whether it is necessary to continue to retain personal data to achieve the purposes for which it was collected. To determine appropriate retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of unauthorised access, and legal requirements. |
Storage & Transfers | We are based in the United Kingdom, regularly collaborate with an international network of partners and may from time-to-time use subcontractors based in other countries. As a result, there may be occasions where we transfer personal data to a country which does not provide an adequate level of protection. Where this is the case, we use contracts which give personal data the same protection it has in the UK. For more information, please contact us using the contact details at the start of this notice. |
Disclosure | We may disclose your personal data:
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Cookies, pixels and other similar technologies store and access data on your device for certain purposes. You can find out more information on such technology in our “Cookies, Pixels and Other Similar Technology” annex, which you can access below. This annex explains each technology’s purpose, how long they last and who else can access the relevant data that the technology collects. We get your consent to use them in our Apps unless they’re essential for our Apps to function. |
MATCHINGHAM GAMES LIMITED
COOKIES, PIXELS AND OTHER SIMILAR TECHNOLOGY ANNEX
(Last updated July 2023)
All technology included within this annex are included within all Apps, and therefore will collect your personal data until you delete the relevant App.
Tracking technology | Third party used to store technology | Link to find out more information about third party |
Technology which we store to facilitate the tracking specifically of installs, sessions, and events that occur in the Apps | ||
Adjust SDK | Adjust GmbH | |
Technology which we store to help power ad personalisation, optimisation and measurement on Facebook so that advertisements are shown to people who are more likely to find them relevant | ||
Facebook SDK | Meta Platform, Inc. | |
Technology which we store to determine whether you are a new Mobile App User, or an existing Mobile App User and to collect information about how you use the App and your device | ||
Game Analytics SDK | GameAnalytics ApS | |
Technology which we store to enable access to Firebase’s cloud computing services and application development platforms | ||
Google LLC (Firebase) SDK | Firebase (Google, LLC) | |
Technology which we store to generate statistical data about Mobile App Users’ use of the Apps, in order to compile reports and to help us improve the Apps | ||
Google Analytics SDK | Google, LLC | |
Unity Analytics SDK | Unity Technologies | |
Technology which we store to enable our Apps to interact better with Google Cloud | ||
Google Cloud SDK | Google, LLC | |
Technology which we store to enable us to develop Apps on Apple’s iOS operating system | ||
iOS SDK | Apple Inc. | |
Technology which we store to help us to gain insights about our Mobile App Users and maximise ads revenue | ||
AdColony SDK | AdColony, Inc. | |
Admost SDK | Admost Mediation Ltd. | |
Amazon Web Services SDK | Amazon Web Services, Inc. | |
AppLovin Corporation SDK | AppLovin Corporation | |
Criteo SDK | Criteo | |
Facebook Audience Network SDK and Facebook Inc. (FB Ads, FB Audience Network) SDK | Meta Platform, Inc. | |
Fyber SDK | Fyber GmbH | |
Google Mobile Ads SDK and Google LLC (Google Ads) SDK | Google, LLC | |
HyprMX SDK | HyprMX Mobile LLC | |
InMobi SDK | InMobi Pte Ltd. | InMobi | Enterprise Mobile Marketing & Advertising Platforms |
ironSource Ltd SDK | ironSource Ltd. | |
Liftoff SDK | Liftoff Mobile, Inc. | |
Mintegral SDK | Mintegral Limited | |
MoPub SDK | AppLovin Corporation | |
MyTarget SDK | MGL MY.COM (Cyprus) Limited | |
Ogury Limited | Ogury Limited | |
Pangle | Bytedance Pte. Ltd. | |
Smaato SDK | Smaato, Inc. | |
Snapchat SDK | Snap Inc. | |
Tapjoy, Inc. SDK | Tapjoy, Inc. | |
Tiktok SDK | TikTok Inc. | |
Unity Ads SDK and Unity Technologies SDK | Unity Technologies | |
Vungle, Inc. SDK | Vungle, Inc. | |
Yandex Mobile Ads SDK | Yandex, LLC | |